Who this is for
- Social-media officers who want strategy, not only posting.
- Business owners who are spending on ads without a system.
- Graduates and career changers aiming at marketing executive and growth roles.
Edge Line Tech Academy · Growth
Digital Marketing
If you cannot say what the campaign did, you did not run a campaign. You posted.
Next cohort
Upcoming cohort
Upcoming cohort
Instructor-led cohort
Instructor-led · Abuja · Virtual
Training invoice. Tools and exam bodies, if any, are billed separately.
Course overview
Digital Marketing is valuable when you can show where attention became an enquiry. Businesses are tired of ‘we need more followers’. They pay people who can plan a campaign, spend carefully and report what worked. This class is that commercial skill — the one that supports a raise, a marketing lead title, and clients you can serve from anywhere.
Why the market wants this
Every company with a product needs acquisition and retention. The vacancies ask for content, paid media and analytics together. One of those skills is no longer enough.
Why enrol on this intake
Another month of posting without a measurement plan keeps you at assistant pay. This cohort gives you a campaign pack you can show.
Enrol nowWhat you stand to gain
Pay
Measured marketing is billed and salaried above ‘social media assistant’. The report is the difference.
Leadership
The person who owns the numbers gets to set the plan, not only execute someone else’s idea.
Promotion
A campaign pack is what you take into a review when you ask to move from executor to lead.
Remote and international work
Campaigns, ads and reporting are already remote work. Clients and employers hire the result, not the desk.
Trigger
Spend went out last month and nobody can say what it produced. A ‘digital executive’ role wants ads, analytics and a plan — you have posts. A founder is still the entire marketing team at midnight.
What you lose by waiting
Brands will keep paying people who can connect spend to a result. If that is not you, you stay the person who ‘handles social’ while the growth hire — and the budget — sit with someone who has a campaign pack. Reach without a number is a hobby.
Why now
This cohort’s capstone is a pack a brand could run next month. Delay and you are still posting through the next planning cycle with nothing to show.
Why this programme
The work you will be hired to do.
Brands in Nigeria spend money on ads, content and ‘visibility’ with almost no one who can connect spend to a result. This instructor-led Digital Marketing cohort is the operating system: audience, offer, channels, content that compounds, paid media that does not burn the budget, and analytics you can put in a weekly report. You leave with a campaign pack a founder or marketing lead could run next month.
Marketers tired of posting without a number attached.
Founders and SME operators who are the entire marketing team.
Career changers targeting digital, content or performance roles.
What you will walk out able to do.
- Write a channel plan with an audience, an offer and a measure.
- Build a content system that does not die after two weeks of enthusiasm.
- Set up paid activity with a budget, a creative test and a kill rule.
- Read analytics without lying to yourself about ‘reach’.
- Hand over a campaign pack someone else can execute.
How the cohort is taught.
- 01
Who it is for and what they should do
Customer, offer, journey. Marketing that is not ‘we need more followers’.
- 02
Organic that compounds
Content systems, platforms, and the difference between noise and a pipeline.
- 03
Paid without theatre
Budgets, creatives, targeting, and when to stop the ad.
- 04
Measurement
Analytics, UTMs, the metrics a director will actually ask for.
- 05
Lifecycle and CRM thinking
What happens after the click. Email, WhatsApp, retention — as a system.
- 06
Capstone campaign pack
Plan, assets, budget, report template. Critique until it is usable.
Tools you will touch
Meta / Google ads walk-throughsAnalyticsContent calendarsReporting templates
What the training includes
Training invoice only. Ask an adviser for the current fee.
- Certificate of Completion
- Instructor-led sessions · Abuja and Virtual
- Class recordings and LMS access for up to 6 months
- Campaign templates and critique
- Analytics walk-through
- Application support for digital and growth roles
Roles this prepares you to chase
Digital Marketing Executive · Content / Social lead (SME) · Performance marketing support · Brand growth associate